From crate-digging to commercial, indie to major and underground to trending, Light On works cross-functionally across a multitude of sync agreements, partnerships, IP licensing, music-to-brand strategy, and curation.
Based in sunny Barcelona, Spain and active worldwide, Light On is an independent global music-to-brand consultancy founded by Rick Heffernan.
Rick is a music‑tech executive bringing a rare 360º command of the modern music business, spanning business development, marketing, promotion, GTM strategy, sync, licensing, and partnerships. He specialises in turning culture into commercial advantage, building high‑impact alliances where artists, brands, and technology intersect.
With 15+ years of operating globally, Rick has led partnerships for Apple TV, Red Bull, Coca‑Cola, Pernod Ricard, Miller Beer, Jägermeister, Martini, Dolce & Gabbana, and Golden Goose, working alongside artists including Nile Rodgers, Grimes, Skepta, Justice, Action Bronson, Charli XCX, George Clinton, etc.
In a fast-evolving and complex music landscape, Light On serves the lifestyle, tech, film, and fashion industries to achieve authentic cultural relevance and scalable commercial results.