Light On is a music strategy and commercial consultancy helping brands, agencies and music-tech companies unlock growth through music.
Founded by Rick Heffernan, Light On brings over 20 years of experience at the intersection of music, technology and culture.
We help brands use music as a strategic business asset through music supervision, sync licensing, artist partnerships and cultural strategy. We help music-tech companies grow through fractional commercial leadership, go-to-market strategy, product positioning and strategic partnerships.
Rick has worked with brands including Red Bull, Coca-Cola, Pernod Ricard, Hyundai, Dolce & Gabbana and Golden Goose, alongside artists including Nile Rodgers, Justice, Grimes, Charli XCX, Skepta and Grace Jones. He has also held senior commercial leadership roles in music technology, building commercial functions, launching AI-powered products, advising on M&A and helping startups achieve product-market fit and scale.
