From time to time we'll feature a look into some of our past brand partnerships, one of which was with Canadian avant-garde electronic darling and fashionista Grimes, and her premiere show in Moscow in association with Miller Beer.
Pre-arrival, Grimes planned performance went viral gaining huge media exposure and massive digital reach via Pitchfork, NME, DjMag, and Interview Magazine to name a few. The show took place as a one-off at the unique and beautiful hall of Kazansky train station to a capacity crowd. The one-off show/endorsement from Grimes has never been repeated, a true one-off for Miller.