Case Study: Scoring a short film featuring Paris Jackson for fashion brand, Golden Goose.
Client: Golden Goose Deluxe Brand
Media: Film
Director: Luca Finotti
Context: The music needs to feel like Venice’s subtext, a submerged, nostalgic, and ethereal vibration that has always existed, unseen and grounded, beneath its canals.
Artist: Nicola Zanetti
Track: Oceano
The Film “Letter Of Love”
The "Letter of Love" campaign served as a cinematic manifesto for Golden Goose, marking its evolution from a cult sneaker label to a global luxury house. Directed by the visionary fashion filmmaker Luca Finotti and captured by Golden Lion-winning cinematographer André Turpin, the film is a raw, non-linear journey through the "unseen" Venice, moving away from tourist landmarks to focus on the grit and emotional intersections of the city's back alleys. The campaign featured a diverse, multi-generational cast led by Paris Jackson, whose bohemian spirit was joined by icons like actress Emmanuelle Seigner, model Roberto Rossellini, and stylists Jenke Tailly and Luka Isaac.
The Soundtrack “Oceano” by Nicola Zanetti
The soul of this campaign rests on the track "Oceano" by Nicola Zanetti. In a luxury world obsessed with being loud and polished, Oceano is quiet, cinematic, atmospheric, and raw. The track didn’t try to overshadow the visuals but rather acted as a floor. Its steady, melodic rhythm mimics a walk through the unseen back alleys of Venice. It provides an intimate, human heartbeat to the grainy visuals of artisans' hands and distressed leather as per Golden Goose’s famed sneaker. By using a song that feels like a shared secret rather than a sales pitch, Golden Goose proved that mood is more attractive than pop perfection.
Light On’s role
Talent Procurement: Responsible for identifying and contracting Nicola Zanetti, ensuring his specific artistic voice, the "submerged, ethereal vibration" of "Oceano", was secured to ground the campaign's atmosphere.
Brand Liaison: Managed the direct contracting with Golden Goose, aligning the brand’s "perfectly imperfect" aesthetic with the music’s raw, intimate pulse.
Global Rights Management: Most importantly, navigating the complex legalities of clearing the music for worldwide usage. This ensured that the campaign could live across digital, social, and broadcast platforms globally without restriction, protecting the integrity of the project as it scaled from Venice to the world.