Partnering with AI: Light On joins forces with Musimap!

What is Musimap?

Founded in 2016, MusiMap isn't really an AI music generator, nor is it simply another recommendation engine. Its core proposition is understanding music.

They have spent decades developing a proprietary vocabulary for describing the emotional, contextual and sonic characteristics of music.

More than 1 million tracks have been expert-annotated, with a network of 60+ musicologists, researchers, psychologists, sociologists, engineers and industry specialists contributing to the underlying knowledge base. AI is then used to scale that human expertise across millions of tracks.

Why this partnership matters

Music, of course, plays a powerful role in how media creates emotion, builds identity and connects with culture. But as the volume of music available continues to grow, finding the right track or artist is becoming increasingly complex and needs a solid, data-backed explanation as to why it was chosen in the first place.

To address this, Light On is proud to form a partnership with MusiMap, which will bring a new layer of deep intelligence to the music selection process, combining our experience in music strategy, culture, licensing and brand partnerships with MusiMap's emotional AI technology.

Rather than relying solely on genre, keywords or instinct, we can now analyse music at a much deeper level, understanding its emotional, sonic and contextual characteristics and how those qualities can connect with the specific target audience of our clients.

For more information on how this benefits your audience, message us at enquires@lightonmedia.com